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Smells Like The World Cup

Sky+HD, The Perfumers Guild create limited edition scent.

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By: TOM BRANNA

Editor

It is (almost) game on at the FIFA World Cup—and football fanatics can experience matches in a new way thanks to Eau De Stade, a new “unisex fragrance inspired by scents of the game and South Africa.” The company behind the very limited launch is Sky+HD, which has tapped Brit pop star Rachel Stevens to promote the new perfume. According to Sky+HD, by releasing the scent of Eau De Stade into their living rooms, fans will be able to create the ultimate “smellovison” experience, via its high-de...

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